A new partnership between Waverley Council and the Sydney Roosters may deliver more sports programs and youth engagement across the eastern suburbs.
What the Deal Could Look Like
The sponsorship proposal includes financial and in-kind support from the Roosters, such as coaching clinics, outreach programs and local event support in Waverley. In return, the council may be recognised as an official community partner, with branding featured on club material and possibly at games.
The Roosters’ 2024 NRLW premiership has boosted their profile, opening new chances to grow women’s and junior participation in rugby league, with council support set to play a role.
Community Focus at the Centre
Waverley Mayor Will Nemesh sees the proposal as a way to strengthen the long-standing ties between the Roosters and the eastern suburbs.
The council says the partnership would focus on community development, not just elite sport. If approved, it could support school visits, cultural programs and grassroots sport, bringing the club into everyday community life beyond the footy field.
A Vote to Watch
Waverley Council will decide on the proposed partnership at an upcoming meeting, where councillors will weigh the community benefits before authorising negotiations. If supported, a formal agreement could be drafted and returned for approval by the end of May.
The proposal is already drawing local interest, with residents eager to see how it might bring player visits, special events and better access to sport across the area.
What Happens Next
If the council votes in favour, talks with the Roosters would begin straight away. The club has a track record of working with government and sponsors, with its website showing a focus on long-term partnerships.
Waverley’s own sponsorship framework also supports collaborations with community-focused organisations. While no funding details have been released, the focus appears to be on mutual value, growing local sport and strengthening the Roosters’ ties to the area.
Published 25-April-2025
